Only via selling Rare Beauty blush pallets, Selena Gomez earns more than $70 million dollars annually. This forever-progressing business just started in 2019 and today who doesn’t know about this? Yes, no one. Rare Beauty in Pakistan, well this feels a bit different but can this happen? Yes, why not?
An international brand just has to focus on its audience and boom it is successful in that particular region. Localization solution for enterprises can help these brands as they are typically designed for bigger platforms.
The Global Success of Rare Beauty
Founder of Rare Beauty
Selena Gomez, the singer and actor is the owner of the most famous cosmetic brand, Rare Beauty. Rare Beauty was founded on February 22, 2019, by Selena Gomez. Selena has been working in the film industry since she was seven. Her first acting experience was in “Barney and Friends”. She earned fame after playing a main character in “Wizards of Waverly Place” in 2007.
How Selena Gomez’s Personality Shaped Her Global Image?
Selena Gomez is a supportive person. She has always come up with things and ideas to help the people. She also served as a UNICEF ambassador. The personality of Gomez deeply affected her brand. She roots for anti-physical perfection and goes for individuality. Her beliefs have helped her in shaping such a business and today Rare Beauty is one of the most flourishing brands in the cosmetic industry. The reason why Rare Beauty is a success is that it has given importance to people of different cultures, countries, and ethnicities. It also uses professional localization platform to adapt itself to the culture and language of different countries.
Where Does Rare Beauty Stand Today?
Since Rare Beauty’s launch in 2019, it has skyrocketed in the business world. It has been launched in more than 34 countries around the globe. It seems like 2023 is Rare Beauty’s year because on its official Instagram page, it was announced that Rare Beauty is going to be launched in 10 to 12 new countries. The marketing strategy upon which this brand works is phenomenal. Also, the brand’s slogan is “We are RARE”.
Role of Selena Gomez’s Fandom
One of the major roles in progressing Gomez’s business is played by her fans, “Selenators”. This term was originally coined by Selena Gomez’s fans however she has also embraced that term. These fans have also played a huge role in promoting campaigns. These campaigns raise awareness for the brand, which is the reason behind the brand’s global success.
Will Rare Beauty Launch in Pakistan?
On July 1st, 2023, Rare Beauty was launched in 34 countries among which India is the one. This was an intriguing factor for Pakistani people as they are obvious fans of this brand. Also, many Pakistanis use Rare Beauty products, which means that they have to ship their orders. When a fan asked about Rare Beauty’s launch in Pakistan on the brand’s official Instagram page, Rare Beauty replied, “Working to get there soon”.
There are a number of international cosmetics brands that are famous in Pakistan. Huda Beauty, Maybelline, Miss Rose, and Loreal are just some of the successful brands. So, Rare Beauty’s launch in Pakistan won’t be a shock to Pakistanis as they are massive fans of Selena and her brand. Also, there are a number of influencers that use Rare Beauty products and provide reviews for their followers.
Factors That Matter When Launching Rare Beauty in Pakistan
There are multiple factors that matter for every business when launching in a new country and the same goes for Rare Beauty. Pakistan is a very diverse country where every person holds a different opinion. The combination of Eastern and Western beliefs gives a different identity to Pakistanis.
Culture of Pakistan
Pakistan is an Islamic country. So the culture of Pakistan varies a lot from that of the US. Rare Beauty may invest in localization solutions for enterprises that want to adapt their brand in a specific region. And this is what Rare Beauty should aim for if it wants to settle its branch in Pakistan.
Selena Gomez’s Fans
The fandom of Selena Gomez will be a sure factor for its progress in Pakistan. There are often controversies on social media regarding Selena Gomez’s concert in Pakistan which hypes up her fans. This also depicts that she has a massive amount of fans in Pakistan. And it shouldn’t be a shock that this fandom can help Rare Beauty to develop in an Asian country like Pakistan.
Though English is spoken in Pakistan, the dialect differs. Due to the use of Pakistan English, brands have to go for a translation system. You can manage these systems through cloud based translation management. Though Rare Beauty products are quite expensive, there is a significant amount of people who use them in Pakistan.
Also, if Rare Beauty considers its price according to the demand of Pakistanis, there is a high chance that its sales will increase. The brand must also use analytics of professional localization platforms to study the trends in the Pakistani market.
Pakistan is home to diverse people. Also, you will find people of different religions and cultures in Pakistan. There are many brands that entered the Pakistani market and their business flourished. If talking specifically about the beauty brands, Miss Rose and Maybelline, the former belongs to China and the latter belongs to America, are the flourishing brands in Pakistan. If Rare Beauty decides to launch in Pakistan, it should look forward to the cost and culture prevalent in the country.