So you have an awesome idea for a new business?
Maybe you’re looking to promote sales for an incredible new product, or offer a professional service that you think may be in high demand?
Or perhaps you just want to increase your own brand name awareness and become a content creator or online influencer…
That’s a great start but how do you get you big idea off the ground and let others know all about it?
Marketing a new business or brand name is one of the most difficult things to do. There are so many competitors out there and many of them are doing a good job. It is not easy to make your ideas stand out from the rest but if you address some essential key factors, you will find that your brand name starts to quickly gain followers, resulting in leads that can be rapidly monetized.
1. Build an Online Presence
First thing is first; create a website for your business or product. It doesn’t matter how big or small your company may be, if you’re not online you don’t exist. These days, most customers browse for goods or services online before making a purchase.
Creating a few business profiles in online directories can help to spread awareness, a Google ‘My Business’ profile is a great example. It is quick and easy to create the listing as long as you have a Google account which most people do these days.
Once you have created and activated the profile, you can post details about your services, operating hours, announcements and special offers. People will also be able to leave reviews which are a super important aspect since most potential customers are more inclined to hire services and purchase products with ample 5 star reviews and positive comments.
2. Add blog section
Starting a blog section on your website to offer more in-depth recommendations and descriptions of your offerings and services can be a great way to generate authoritative content for your site. This will be a useful feature for improving your website’s rankings with search engines like Bing and Google. It can also help you save time with customer enquiries as you may be able to direct them to the blog section instead of spending hours in repeating the same explanations and advice via email or over the phone.
You can also try to write some articles to be posted on other people’s blog sites with a link back to your main website. This is known as guest positing and it is an important and effective aspect used to further improve search engine optimization, as long as you are posting on respectable blogging platforms with good metrics.
3. Search Engine Optimization (SEO)
So you are having a fantastic looking website but how can you get it to be listed on popular search engines?
Luckily most websites are listed by search engines as soon as they go live. The trick is to have your website appear on the first page of the search results (preferably in the top 3) when a potential client inputs a relevant key word or search term. Studies show that 70% of users don’t click past the top 3 search results and if your website is not listed on the first page of Google, you don’t exist, no one will find you.
To improve your website rankings, you have to take the help of SEO services. If you know how to do SEO, you can work on improving the ranking by yourself. Most business owners opt to take the help of a SEO expert since it is a fairly complicated and technical specialty.
4. Social Media Marketing
If you want to increase your business’ outreach and brand awareness, you can’t skip social media marketing. Facebook, Instagram, Tiktok and Pinterest are the best and most popular platforms for running marketing and sales campaigns.
Social media marketing is easy to implement as all you need to do is create useful and eye-catching content and share it on a regular basis. Starting a social media profile is free and will immediately begin to generate followers as long as you keep sharing content.
Creating a large fan-base in an organic way can take time however, so if you want to boost the speed of your brand awareness, you can pay the social media outlets to place links to your profiles and website in their advertising banners, as well as recommending your content to more users. This can be a cost-effective way to actively reach out to new customers who are not aware of your brand.
5. Professional Photography and Visualizations
If your business is focused on marketing and selling a product, hiring a professional photographer to create high quality retouched visuals can be a good investment to elevate the image of your brand. If you are an advertising or real estate agency, you can show off concept designs of your product or architectural design of a property development by hiring a creative studio specializing in 3d rendering services to create high quality, photo-realistic artist impressions and animations.
Starting up a new business or brand is always a massive challenge. You need to go with the trend and ensure to feature key elements such as creating an online presence and consistently bringing new quality content to your followers in order to maintain a competitive edge. By following these essential marketing tips your business idea will realize its full potential and become a great success!