Transcribing audio to text is a valuable tool for increasing the accessibility of your content and making it easier for viewers to engage with. It can also help you meet ADA compliance requirements, improve SEO and searchability, and reach global audiences.
In addition, video to text transcription can create subtitles and closed captions that make your videos more accessible for the deaf and hard-of-hearing community.
It Enhances Accessibility
A transcript of your video content is a powerful tool that enhances accessibility and boosts engagement. Whether you need to meet legal and educational requirements or want to reach more users, video transcription can help.
Incorporating captions and transcripts in your video content allows you to reach more people, including those with limited mobility or disabilities. According to the World Health Organization, over 466 million people are deaf or hard of hearing, and many more have trouble seeing. Transcripts and captions provide a text-based alternative to audiovisual media, allowing users to consume it without sound or with a closed or open-captioning feature.
Moreover, a written transcript of your video content allows for search engine optimization and better content discoverability. Search engines index websites using keywords, so transcribed videos can be easily found online. Additionally, people with dyslexia or learning disorders have a harder time understanding spoken words and audiovisual media, especially when it comes to complex conversations or multiple speakers.
Providing your video content with transcripts helps you reach a diverse audience of individuals who prefer to read rather than watch or listen to audiovisual media. This includes individuals who need to pause or skip through your video content, those in sound-sensitive environments, and those who forgot their earbuds. In addition, studies show that visual memory is stronger than auditory memory, making captions and transcripts an important part of your video content strategy.
It Saves Time
A quality video transcript saves valuable time and effort, allowing you to return to the tasks that matter most. With transcription software that combines speech recognition technology with human transcription, you can receive accurate transcripts in minimal time – saving you the hassle of manually typing your videos. You can also easily export your transcripts in TXT, DOCX, SRT, or PDF formats to share with colleagues and clients in your team.
Using transcripts can help you reach a wider audience, especially if you use a video as part of your content marketing strategy. A transcript gives search engines a textual representation of your video, which they can index and rank accordingly – increasing the chances of your videos being discovered online.
Transcripts can also help you create subtitles for your videos to reach a global audience. Studies have shown that captions can improve comprehension, attention to, and retention of video content.
When creating captions or adding subtitles for your video, you’ll want to transcribe them as accurately as possible to ensure they are legible and accurate. This will prevent misinterpretation and reduce the risk of error. You can do this manually or use a transcription service, that uses both AI speech software and human transcription to provide the best quality transcripts in the least amount of time. This allows you to be more efficient with your content production process and scale your efforts.
It Enhances Learning
Video transcripts offer an additional way for people to access audiovisual content. Unlike closed captions synchronized to the video, which may miss important information due to poor sound quality or accents, transcription is written text that provides a clear and accurate account of what’s being said. This helps deaf and hard-of-hearing viewers comprehend the video’s content, thus breaking communication barriers and fostering equal access to knowledge. It also benefits non-native speakers and those with low literacy skills, as they can read the content after or while the video is playing.
Moreover, video transcripts can be searched and referenced by viewers. This boosts engagement, especially as search engines prioritize indexed web pages, giving videos and websites an edge over un-indexed ones. Video transcripts can also be repurposed as blog posts, guides, or checklists, increasing your brand’s reach and engagement.
In addition, video transcripts help in meeting accessibility standards and complying with disability discrimination laws. These laws require educational institutions to provide equal access to resources, including audiovisual content. Transcripts are important in ensuring this is the case, as students can access lectures and other learning materials independently. This is especially important as 85% of social media and TikTok videos are watched without sound, making captions or transcription an essential accessibility tool.
It Boosts Engagement
Video content is a powerful marketing tool for businesses. It can capture a large audience and increase engagement in several ways, including through audio transcription. This technology can help boost the reach of video content in the following four primary ways.
Captions and transcripts enable users to search for specific information within videos. This helps them get more value from a video and find what they’re looking for faster. They can also use them to make notes and highlight key points. They are helpful for those with limited data or internet connectivity. Additionally, using captions can reduce bounce rates as people will not get frustrated waiting for a video to load.
Transcripts are especially useful for those with hearing disabilities as they can use them to understand the content better. They can also refer to them in the future for reference purposes or to learn more about a particular topic. This enhances their overall experience with your business and allows them to keep engaging with your brand for longer.
Whether you’re using video for your business to comply with the ADA, to improve SEO, or to enhance the user experience, you’ll want to ensure that the content is accessible to the widest range of people possible. That’s why it’s important to transcribe all video content.