Several years ago, the headlines of tech blogs buzzed “SEO is dead,” implying that SEO practices would be less critical shortly.

They were wrong.

In this article, we’ll tell you why. We will also discuss search engine optimization prospects in 2023 and why successful SEO strategies depend significantly on software development quality.

The state of SEO today

Although SEO strategies change almost daily, search engine optimization remains vital to website marketing. The search advertising market is the biggest within digital advertising and is expected to grow to US$435 B in 2027, a double increase compared to US$260 B in 2022.

In 2023, SEO is facing a new era of computing. Leading tech specialists predict that machine learning and AI will be leading factors to impact search rankings in the coming two years. This means SEO strategies will change again, and it is likely that they will be more dependent on the quality of software development.

However, the connection between successful SEO and well-thought-out development strategies existed forever.

How does software development stack up SEO?

Several facts prove that a successful SEO strategy is, in fact, pre-coded.

  1. Indexing

Once a site launches, it is only visible online if indexed. Therefore, website launch and indexing make the point where the two crafts meet – as the development team launches the website, they also put it in the index.

  1. Speed

The code quality impacts the load speed. A developer who knows the principles of SEO makes the website fast from the start.

  1. Mobile Optimization

Google loves mobile-friendly websites. Everyone knows it. Therefore, a mobile version of a website created by a development team is a must for high search engine positioning.

  1. Content

Websites with meaningful content that keeps users engaged are ranked higher. A development team cares for a content-friendly website layout, which makes content addition, editing, and removal streamlined and effective.

  1. URL

Web developers create URL links based on the keywords provided by an SEO report and ensure every page is optimized for the crawler to find and display the website content in the relevant search sessions.

As you see, the success of a website’s SEO strategy is highly dependent on the mastery of the development team that makes this site. If you want to learn more about how to stack up your SEO with high-quality software updates, find more info from the software development firm here: MLSDev

The future of SEO

Google and other browsers are racing to redesign the whole search experience with the power of AI. Future website owners should be ready to adapt their website to search generative experiences, in which the website will be presented as a link in the text, not as a standalone search item. 

Other innovations include the rise of chatbots, zero-click searches, and tools to predict user search intent. So, the websites with the highest rankings should be ready to plunge unless redesigns and code adaptations have already been launched to meet new realities.

Summing everything up

SEO and web development have always crossed roads and will continue. The future promises new interesting possibilities, which also means new challenges and exciting opportunities to meet.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

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