‘Apna time aayega’ is a catchphrase from the Bollywood song of the same name from the movie ‘Gully boy’. The line ‘Apna time aayega’ is translates to ‘My time will come’(similar to every dog has its day). This phrase is commonly used by people during bad phase of their life, who then motivate and console themselves by saying that one day things will be better.
It is a common phrase used widely in different languages. However, it recently caught mass attention among trolls when the song of Gully Boy movie with the same title got released. The song ‘Apna time ayega’ has motivational lyrics that the lead Ranveer Singh sings to motivate himself to overcome the tough situation he is going through. In the movie, he intend to achieve fame in the world of hip-hop as a street rapper.
Soon after the song got released, the phrase became a part of internet phenomenon. People started using it to troll various situations. From being used on jobless engineers to single guys who never had a girl, the catchphrase caught wide attention and a lot of memes started surfacing on Twitter as well as Facebook.
A lot of memes were posted on all social media platforms using templates of hopeless situations and professions pointing to the hope that one day there time will come.
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A Facebook page with the name Apna Time aayega was created which posted a couple of memes. Facebook pages like – Real memes fun,Social Samosa, Bollywood life and Memes By Dk also posted a lot of memes using this phrase.
Context of use
Apart from being used on mocking various professions and actors portraying to be stuck in a typical situation, the catchphrase ‘Apna time aayega’ has also been used in political context. A Facebook page called Narendra modi samarthak posted a meme recently wherein the phrase was used to portray the existing situation of Nirav Modi in a hilarious manner as he knows someday he will have to face what Vijay Mallaya is facing now.
This catchphrase was also used on the Indian cricket team, who lost the game in the 1st ODI. The fans came up with memes consoling Indian cricket team and be like, ‘Apna time ayega’ for the 2nd ODI.
Last month, the very famous food chain- Barbeque Nation used this catchphrase for marketing and promoting their unlimited buffets with the caption -“Okay… for some days we are changing the answer of “Kyu?” to “Kyuki apna time ayega”.
Tag all those friends jiska time aane wala hai!”.
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Even though ‘Apna time aayega’ is a very common catchphrase, it doesn’t seem to last very long in the meme industry. However, it is expected every now and then to see the mention and usage of this template. But unlike Drake meme, this is not going to be a huge and timeless hit. The trend to use the line has already started falling as there is new content for meme creators.
Though, there is a good chance that it will go on to be used in new contexts as they present themselves in front of the meme creators. With 2019 elections around the corner, we can expect this template to rise again for sometime.
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