SEO is important in two crucial departments of a business: Marketing and Web Development. Without SEO, it is next to impossible to derive the full potential of a business. That is why studying Search Engine Optimisation is a must in the 21st century. A vital component in user protection against potential online threats is the malicious URL scanner. This URL checker primary goal is to identify any signs of malicious intent, focusing on detecting phishing attempts, malware distribution sites, or other harmful content.
Web design services play a pivotal role in the digital landscape, shaping the online presence of businesses, individuals, and organizations. In today’s interconnected world, a well-crafted website is often the first point of contact between a brand and its potential customers. It serves as a virtual storefront, a hub for information, and a platform for engagement. The success of a website depends on its design, functionality, and user experience, making web design services a fundamental component of modern business strategies. Reactive design ensures a website looks and functions correctly on desktops, laptops, tablets, and smartphones. It eliminates the need for a site’s unconnected mobile and desktop versions, simplifying maintenance and giving consistent user skills across all devices. This adaptability is crucial for retaining users and improving search engine rankings, as search engines prioritize mobile-friendly websites. Web designers also consider the performance and loading speed of a website. Slow-loading pages can deter users and negatively impact search engine rankings. Thus, optimization techniques are employed to ensure swift page loading. It includes efficient coding, image compression, and minimizing unnecessary scripts.
But learning SEO is tedious work, mostly because of information overload on the internet. So, how and where should you begin? And what are the best SEO tools can you use?
It’s a vast subject, to begin with, but let’s give you a perspective. The 11 free SEO tools you will learn in this blog post are used by beginners and professionals alike. The guidance of an expert SEO in Melbourne will be much helpful at this stage of lea.
1. Keyword Surfer
The most important area in SEO is keyword research. You write and optimise content for particular keywords related to your business. For this, we have too many tools to count. However, as a beginner, you can use the keyword surfer.
It is not a website or app but a Chrome extension — and it’s free. Make a Google search with a topic, and this extension will list the relevant keywords on the right side of the screen. Along with keywords, you will also see search volumes and CPC data.
Many alternatives are also available, but keyword surfer is one of the best to start with.
2. Yoast SEO
Ever heard content is the king?
Your website’s content pulls the crowd, ranks your page, and converts leads. For all these reasons, the content you write for your website must be top-notch in every aspect, including SEO.
We have many services for SEO in Melbourne, but if you are a beginner or a small business, you may be writing your own content. If so, Yoast SEO is your lifesaver. It’s in both free and premium versions.
This tool is incredibly user-friendly. Enter your target keyword and the blog post you have written, and Yoast will tell you how to optimise it for search engines.
3. Google Trends
Another keyword research tool is Google Trends. It shows the relative search popularity of your target topics/keywords. You can filter the search results for a specific region or time, which is rather helpful in local SEO strategies.
Moreover, you can run a comparison between different keywords. It helps you find the best keywords to include in your content.
It’s a free tool which you can access with your Gmail account.
4. Google PageSpeed Insights
Do you know one common thing among all highly rankable websites? Page loading speed.
If your site takes more than a few seconds to fully load, it will lose visitors and search engine rankings. So, SEO experts pay close attention to the page speed of their websites. One of the tools they use is Google PageSpeed Insights.
This tool tells you the speed and usability of your site on multiple devices. Enter your URL, and the tool displays all that you need to know about your website. First, it gives a grade (0 to 100) for your site’s performance. Then, it shows different metrics and how you can improve.
5. SERP Snippet Optimisation
After you publish a piece of content, it will be displayed in Google’s search results. On it, you only see your title and meta description. But sometimes, these can truncate if they are too lengthy.
But you can avoid this with the SERP snippet optimisation tool. It will show how your meta title and description appear in search results even before publication. If any truncation issues exist, you can fix them and publish the content.
6. Google Alerts
This is not a tool but a free service provided by Google. It notifies users about new content related to specific keywords, topics, or mentions across the web. With Google alerts, you can monitor online reputation, track industry developments, and be informed about relevant subjects.
Set up alerts for your brand, competitors, or industry trends, and Google sends email notifications to you if it detects new content matching your criteria. Many ignore this as it is not a direct SEO tool. However, with efficient use, this can complement your SEO strategy incredibly.
A few ways this can boost your SEO efforts: Link building, competitor analysis, content curation, and keyword insights.
8. Whitespark’s Google Review Link Generator
Customer reviews are indispensable for building credibility and local SEO. So, it is key to consider ways to get as many customer reviews as possible for your business or service. One tool that streamlines this process is Whitespark’s Google Review Link Generator.
With this, you can create a shareable link for your customers to review your services on Google. It eliminates the need for customers to search for your business on Google, making it convenient for you to encourage and collect reviews.
All in all, it helps you garner more positive reviews, enhance your online reputation, and potentially improve local SEO rankings through increased review engagement.
SEO has changed our ways of marketing a business dramatically. As illustrated above, SEO is a multifaceted subject that takes years to master. However, with the right SEO tools and guidance from an expert, you can speed up the process.
You can take it with Make My Website, a company that transforms businesses with its SEO and web design in Geelong. Surely, speaking with one of their experts will give you a better understanding of SEO aspects.